On their Terms: Millennials Shift the B2B Buying Journey

Enterprise technology buying is changing, driven by two major trends: the consumerization of B2B and a generational...

CPG Loyalty Programs are Tackling Unique Challenges Head-On

CPG brands typically leverage retail partners for distribution, with only a small portion selling their products directly...

Contact centers are evolving: 5 capabilities you need now

Ten years can go by in a flash. Our lives, work, technology – all can evolve in a surprisingl...

3 tips for going global with your loyalty program

In today’s loyalty landscape, brands continue to enhance their global marketing initiatives. Understanding...

How to Measure Your Loyalty Program

Are you thinking about implementing a loyalty program? Or do you already have one in place?...

How Brands Can Amplify Their Content Strategy Using UGC and Loyalty

It’s no secret that consumers are interacting with brands across many different touchpoints and channels...

Gen Z: How brands can attract the new generation of consumers

Gen Z are radically different from past groups of consumers, and important for us as marketers to understand....

Why Promotions and Customer Success Go Hand-in-Hand

On the 10th of July, as a belated birthday present to moi, I ordered some Sonos speakers online from a popular retailer...

Airship Acquires Apptimize to Create Industry’s Leading End-to-End Mobile Customer Experience Platform

Customer engagement company Airship today announced that it has acquired Apptimize, the most...